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海外市场经理(年薪:30-40万)
地点: 苏州市[Suzhou]
所属行业: 耐用消费品(服饰/纺织/皮革/家具)[DCG(Clothing/Textile...
所属部门:市场部
需求人数:1
学士 | 年龄不限 | 6 年工作经验 | 性别不限
发布日期:1999-01-01
职位描述

仲望咨询致力于为企业提供中高级专业人才的招聘解决方案。迄今已有23年多历史,现在已经成长为亚洲领先的专业猎头顾问公司之一。
Translate the company's strategy and targets into global commercial strategy/targets and activities towards different local markets.
Responsible for MarCom, global website, retail shop and exhibition design.
Manage oversea marketing teams (Germany, UK, Australia, Spain, USA). Direct the administration, development and execution of all advertising.
Draw up and implement commercial, strategic and operational plans with respect to: Product market combinations; Product range management; Brand management; Promotion management; Distribution management; Market approach; Necessary investments.
Identify, lay down and report local market developments and new trends. Translate this into activities and execute these.
Carry out market research and market analyses or arrange for them to be carried out/set up for the purpose of general market information, new product concepts, specific demand areas and policy decisions.
Analyze market information, developments and trends followed by development of new market opportunities, marketing strategy, objectives and budget to guarantee brand recognition, market positioning, market position and continuous growth of the organization.
Develop and formulate long-term and short-term marketing plans within the policy set out.
Interact with overseas commercial teams of other areas to exchange plans and gear them towards one another
Set up the marketing area plan and the resulting tangible action plans.
Test the effectiveness of and if necessary change the area planning.
Develop tailor-made area-based marketing activities.

任职要求

Bachelor Degree in Marketing would be preferred.
7 years working experience in B2B or B2C industry, sporting goods would be preferred.
Experienced with both on/offline marketing management.
Flexible with business trip schedule
Excellent English skills is a Must, oversea study/working experience is must.